Interactive Medical Media Projects
Do you need to showcase your product in an interactive experience at a trade show?
Do you want to educate your clients on how to use your product through an interactive medical website?
Do you want to give an interactive medical product CD/DVD to your clients with detailed information about your product?
Do you want to showcase your product online, on a CD, on a mobile device, or a flash stick?
Do you want to create an engaging interactive medical training module for your customer or your sales force?
Let Scientific Animations create a unique, interactive medical product showcase that can include surgical footage, animations, e-detailing collateral, training materials and virtual 3D models.
Case Studies
Teleflex
Teleflex medical, a leading global supplier of disposable and single use medical products for critical care and surgical applications, wanted to create an interactive medical media asset to use as a product guide and selling tool for the sales force for the NextStitch double swaged heart valve suturing device. Scientific Animations worked with Teleflex to storyboard and develop an interactive medical media asset that contained product details and highlights by incorporating 3D animation and live surgical footage. We also created a unique FAQ section for the Sales Force that contained interviews with KOLs, and an easy interactive reference guide to the most common customer objections and how to answer them. We produced all of these at the cost of what most companies would charge just for the 3D animation.
Sirtex Medical
Sirtex Medical, a developer of treatments for liver cancer using novel small particle technology, wanted to create a standalone interactive medical media asset designed as an information and instructions for use module, that could be used in product training and as an in-service tool. Using over 20 minutes of fully narrated high end 3D animation, Scientific Animations created a complete interactive medical media asset. By using 3D medical animation, we can create compelling and engaging visuals that allow the viewer to grasp and learn information quickly. The separate 3D animations also become powerful standalone assets that can be used for other interactive medical media assets, or for use in marketing and training collateral materials.
Covidien
Covidien, a fortune 500 medical device manufacturer, was looking to create interactive media assets for marketing and training materials as part of an upcoming product launch. By working with the product marketing and sales training groups, we identified and developed individual interactive media assets that we built using 3D models of the device and anatomy. Using these interactive medical media assets as a base, we crated a splash 3D animation for use in product marketing and trade shows, an interactive medical sales training module in 4 languages to train the global sales force on the product and an interactive medical product game to use as a trade show attractor. Having the experience to understand the varied needs of several departments, we can leverage redundant assets and deliver superior value and integrated branding into your products.
