Cardiology companies are some of the biggest users of 3D animation services. Cardiology has a combination of all the elements that make 3D animation the right choice for a new device or procedure
Everybody is familiar with the “before” and “after” poses that are commonly associated with showcasing plastic surgery procedures. But these days, patients are far more sophisticated and detail oriented than in the days when the hair club for men president would triumphantly claim that he was “also a client.”
3D animations are very commonly used in the marketing of dental products. TV commercials for toothpaste and toothbrushes were amongst the first to use animation as historically animation was largely considered a kids medium.
Scientific animations has done work in every aspect of the gastro-intestinal tract, inside and out. With a particular ability to show meshes well, we often get called on to do hernia, prolapse, post-surgical wound management and other surgeries that use meshes.
A slew of new devices and drugs in the ENT area have made this area “up and coming” for us. Common devices are of course related to breathing, asthma and upper-respiratory infections.
Animation in women’s health and gynecology is the therapeutic area where all of our technical and experiential strengths align. Ask us to quote for a project, and then tell us you are “going with someone else” and you’ll have us walking around in circles, scratching our heads like a cartoon character.
Not only pharmaceutical and device companies approach us for visuals. Since many of our device animations are for highly-engineered surgical devices, we have developed a capability to showcase, explain and train on medical and industrial devices.
Perhaps some of the greatest strides in medicine have been in the area of neurology, neurosurgery, neurochemistry and interventional radiology. Traditionally, an area of medicine with very little interventional capabilities, today, many devices and drugs are in the market, or in the pipeline.
The best aspect of working on eye animation is that the eye always looks good (unlike other parts – see our dental section). Even as a lone organ, unattached to other parts of the face, the eye looks glossy, multifaceted, artistic and not threatening.
Physiotherapy and training post orthopedic procedures are a very common use case for 3D animation. Home physiotherapy devices are far more common than 15 years ago. Animation can be used as a training and reference tool much like YouTube cooking classes!
No blockbuster drug gets released without a full-length 3D animation. And the reason is clear; a high-quality molecular animation plays like a movie. Hero drug molecules fight the evil forces of diseases, wayward immune systems and infections.
Seeing an X-Ray in real life doesn’t engage most people. Drab black and white hues where a physician says “see that”, and everyone has to pretend like they do, don’t help the cause.
Animation for urology often requires a delicate touch. It is easy to forget in the medical community that much of the communication related to urology is centered in the sexual organs.
In medical device animations, we often think of vascular access as being a subset of cardiovascular or cardiac animations. Not so anymore, vascular access animations are used in all areas of medicine, from coronary stent implantation procedures to cosmetic surgery procedures.
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