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Medical Animation infuses ‘Creativity’ in Healthcare Marketing

Written by Girish Khera on

Creativity is not just an ingredient of great branding, but also a key part of the overall process; it is reflected in the way challenges are approached and the target audience is reached. Most memorable healthcare marketing campaigns are those that help improve understanding of patients’ suffering. Some of these campaigns sought to emulate and, thus, increase empathy for the patient experience in creative ways. Since educating is a major part of marketing, all medical education should include a close-to-real visual of the medical condition.

The best way to nail this is through a captivating 3D Medical Animation.


A Medical Animation Showreel

Healthcare industry is a vast field of presenters and their presentations are in constant need for complex explanation, demonstration, learning, and rationalization for dynamic mechanisms.

Be it biotechnology, pharmacology or medical device industry, 3D animation has become a rage owing to its wide scope in designing refined visuals and vibrant content.

In Medical Device Companies:

The kind of marketing that works today not just provides accurate product information but also emphasizes on the features that address emotions, influencing customer’s decision-making. That’s why 3D medical animations, through their striking visuals, drive towards a more effective healthcare communication and marketing.

In R&D Sector:

  • In companies where R&D is very powerful, marketers can sometimes be heard complaining about products that are hard to understand and use. Where marketing is in charge, R&D’s complaints tend to be about the lack of imagination of too many incremental innovations. A 3D medical animation can smoothen the process by getting both sides on the same page.
  • A medical research at its initial stage is most challenging to portray due to its limited references. 3D medical animation can fill this gap by conveying the right idea even at its infancy stage, resulting into fulfillment.

In Hospitals:

A close doctor-patient relationship has been proven to increase patient satisfaction. Hospital marketing professionals believe that establishing this relationship should begin at the point where most patients first encounter their physicians- the Internet. By incorporating medical animations into videos posted on YouTube, Facebook as well as the hospital’s website, marketers educate thousands of existing and potential patients while promoting the care and services their hospital provides.


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