Selecting the right creative partner is a challenge that traverses products and industries. The process of vendor selection is further complicated because of the subjective nature of creative projects. Still, using a classic business tool - The Project Management Triangle - to assess potential vendors.
The Project Management Triangle illustrates the need to balance three common project constraints --
The Project Management Triangle uses the three sides of a triangle to illustrate the three constraints that all projects need to balance - high quality, faster delivery and cost efficiency . However, often the three are at odds, hence the opposite sides of the triangle. The model assumes that:
- If you produce something of high quality quickly, it will be expensive and time consuming.
- If you produce something quickly and with less cost, quality will suffer.
- If you produce a high quality product inexpensively, it will take a long time.
You can use these three basic parameters to shortlist and compare potential creative partners:
- Quality
In an era with short attention spans, changing user behavior requires rethinking the established marketing principles. It’s indispensable to grab attention immediately. And that is possible only with quality. Quality is born from strategic thinking by well-researched, experienced creative professionals. A creative idea can come from anywhere, but quality consist of creativity mixed with experience and execution. - Time
Time is precious, and has serious worth. Find a creative team that understands your needs, to assess and quickly capture the essence of your vision. This will go a long way towards achieving on-time results. - Money
Big ideas can mean big value, even within the parameters of a budget. Some agencies will have great ideas but poor communication, or poor understanding of your needs can lead to pricey surprises. Also, very large companies have large overheads.
So to choose the most suitable creative agency, consider a ‘Goldilocks’ approach. A small but professional company, but with a creative track record is potentially great value.
An agency with minimal understanding of what makes your industry tick can mean one of two things – a very steep learning curve or decision-making that just doesn’t suit your audience. This affects quality, cost and timelines. Therefore, when looking at firms consider the previous projects they’ve worked on, if they have worked on any projects of a similar nature to the one you have in mind, whether they are experienced at operating in your sector, etc.
Expertise and industry-leading technology are, of course, aspects that should also be taken into consideration in the selection process. Some of it also comes down to your company’s setup- whether you’re local or international, as well as your budget.
We infuse ‘life’ into your marketing campaigns
Our mission is to attain and fulfill all three factors of the above triangle, and we do it through our:
- 3D Animation: Get collaterals made in stunning 3D Animation, engage users in audiovisual ways, ensure memorability of your campaigns.
- VR Walkthroughs: VR has emerged as a novel way to empower learning through an ultra immersive and interactive environment. We make cool VR walkthroughs that ensure enhanced interaction with your product.
- Medical Apps: We develop interactive medical apps letting your clients sustain their customers’ attention.
If we make it to your ‘right fit’ shortlist, do get in touch.
